Hand me a map with next to nothing marked on it, and I’m off to explore. New frontiers inspire me and engage my interest. Maybe that’s why I have an art degree: all that blank canvas. I know it’s why I planted churches, too: start with nothing, end with a community of people who are changing the world.
For several years now I’ve been working with Calvert Holdings in Cary, NC, as a Brand Manager, which allows me to draw on my design and leadership skills while plunging full force into online marketing and social media. At the Holdings I am responsible for brand development and oversight, research and reporting, and developing our online profile.
Some of my work involves
- establishing a clear brand strategy
- directing the design, production, and optimization of all web properties and related branding
- engaging in strategic expansion of digital footprint
- assessing changing and emerging online media capabilities, and incorporating these into business brand practices
- measuring and tracking online conversations connected to our brand, message, competition, and industry
In 2007 I became Director of Calvert Creative, a new company (yay, new!) within Calvert Holdings. Calvert Creative not only serves to support all of the Calvert companies within the Holdings, but also trains other businesses to leverage innovative communication tools for a competitive advantage. This allows me to do plenty of speaking, writing, seminars and other training events, and lets me ride the front edge of online communication technologies as they unfold. So I get to be a full-time online explorer and trailblazer, and I also get to recount adventure stories and recommend new paths and practices to savvy business people. That pretty much rocks.
You can check out some of the things I’m writing and speaking about in the tabs above. There are some jaw-dropping vistas in our online future.
My husband Lance is a mathy, organized, tech kind of guy. When we were in tenth grade he asked our homeroom teacher for my phone number and it was all good from there. These days he is a program evaluator, working from home while homeschooling the youngest of our three boys. Since that’s just not enough to keep him busy, he also plays bass and sings. He leads worship for our church, and gigs regularly in the Triangle area with his rock band.
My current new frontier is boxing, and if I’m not blogging or networking online I’m often training or actually in the ring. I talk about it enough to drive my husband and most of my friends nuts. I’m a voracious reader, I make frequent playlists (I still call them mixtapes sometimes), and I attend as many live music shows as I can (during which I try not to talk about boxing).
What uncharted territories are you exploring? I’d love to hear from you; let’s connect!
